Selected Work
Featured Projects
Each project reflects a systems-based approach, connecting brand, product, and user experience to push real outcomes.
Creative Director & Brand Strategist
I design and lead brand systems that connect identity, product, and experience, aligning how brands show up and perform across every touchpoint to drive clarity, engagement, and growth.
Explore Brand Systems Work20+ years experience · Built and led a 10+ person creative team · Managed accounts up to $500K · 60% company sales growth in one year at Lively Paws
Selected Work
Each project reflects a systems-based approach, connecting brand, product, and user experience to push real outcomes.
Process
I don't start with a logo. I start with the business, and every creative decision traces back to it.
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What I learn in Measure feeds the next round of Understand, so the brand keeps getting sharper.
About
I'm a creative director and brand strategist with 20+ years of turning business goals into brands that perform. I've built and mentored creative teams, managed accounts up to $500K, and presented strategy to executives and boards, including leaders at Lockheed Martin, NASA, and Disney Marketing. As Creative/Marketing Director at Lively Paws, I grew company sales 60% in one year, including 40% growth in our flagship Mobility line.
Open to Leadership RolesLeadership
Hire, mentor, and grow designers, and blend in-house talent with freelancers to scale output without losing quality.
Build the workflows, reviews, and project systems that keep a fast-paced team delivering on time and on brand.
Turn business goals into positioning, messaging, and brand systems that stay consistent across every channel.
Present strategy to executives and boards, and translate their priorities into creative the whole organization can get behind.
Use analytics to measure what works and steer campaigns toward conversion, engagement, and growth.
Hands-on across identity, campaigns, UX/UI, social, and motion, so direction stays grounded in how the work gets made.
Get In Touch
Open to remote, hybrid, and in-office roles in Atlanta.
