A comprehensive design system for Walters State Community College — spanning campaigns, concert programs, posters, and branded merchandise that brought the college's voice to life across every touchpoint.
Project Gallery
Project Story
Challenge
Fragmented branding, missed deadlines, and inconsistent design quality were causing Walters State to lose student attention.
Solution
Built a project management system with workflows and brand guidelines (including Canva kits). Tested campaigns on social before launch.
Impact
Zero missed deadlines. Improved enrollment and graduation rates. 40% faster delivery with stronger brand consistency campus-wide.