Case Study

AfterGo

AfterGo helps families preserve memories for future generations. The technology was blockchain and VR, but nobody cares about technology. As Creative Director, I built the brand around what people actually fear losing, and launched it across every channel in 30 days.

My Role
Creative Director
Team
Directed one designer
Timeline
Full brand launch in 30 days
Industry
Technology · Legacy Platform

The Strategy

From digital storage to continuity between generations

  1. ProductTechnology for preserving memories, built on blockchain and VR.
  2. ProblemThe technology felt cold and technical, and it isn't why anyone cares.
  3. Human truthPeople fear losing the stories, voices, and wisdom of the people they love.
  4. PositioningDon't sell digital storage. Sell continuity between generations.
  5. Creative ideaLeave Behind Your Story.
  6. ExpressionEmotional storytelling across the app, social, billboards, PR, and video.

The Work

One story, every channel

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2

Person team: me and one designer

30

Days to a full brand presence

5

Channels: app, social, billboards, PR, video

My Role

Strategy, creative leadership, and speed

I set the positioning and creative direction, then directed a second designer as we delivered the entire launch: app UX/UI, a social content system, billboards, PR, and video ads.

The result positioned AfterGo as emotionally intelligent in a tech-forward space, a brand people could feel before they understood the technology.

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