Brand strategy, social media systems, UX/UI design, PR, and large-format advertising for AfterGo: a legacy platform helping families preserve memories for future generations. From go-to-market strategy to a well-thought-out app, every piece is built to move people.
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Project Story
Challenge
Web3 startup faced skepticism around blockchain and VR. Preserving memories in a digital space felt cold and technical. Needed emotional connection fast.
Solution
Storytelling-first strategy. "Leave Behind Your Story" campaign focused on emotion over tech. Billboards, social, video ads spoke to preserving wisdom and connecting generations.
Impact
Launched complete brand presence in 30 days. Positioned as emotionally intelligent in tech-forward space. Funding prevented full launch, but brand foundation differentiated the market.